A New Philadaelphia Story: The Archdiocese at the Movies

The Roman Catholic Archdiocese of Philadelphia is now playing at the movies. Archdiocesen spokeswoman Donna Farrell announced an effort to advertise in a new medium, films, in the form of 30-second commercials running on 264 movie theater screens in the area. The advertisement will appear only on screens showing movies rated G, PG or PG-13, stated Farrell.

Enrollment decline has been precipitous: the archdiocese's Catholic elementary schools has dropped from 78,921 students to 62,559 over the past six years, while high school enrollment declined from 23,249 to 20,749 during the same period.