Sunday, April 8, 2012

ADVERTISING FAIL: MIRACLE WHIP SEEMINGLY EMBRACING THE ‘SOCIALIST FIST’

Back in 2009, comedian Steven Colbert spoofed their edgy, “We Are Miracle Whip and We Will Not Tone It Down” advertisement in a clip titled, “The Mayo-lution Will Not Be Televised.”

And now, Miracle Whip seems to be jumping on the Occupy Wall Street bandwagon with an advertisement saying, “Keep an Open Mouth,“ and ”Join the Cause,” with the all too-familiar socialist fist clutching a bottle of Miracle Whip.

Miracle Whip’s website is running similar advertisements that may or may not have political undertones.

For instance, in one of the ads a group of towns-people with torches and pitchforks (tea partiers?) are stirred into a frenzy over a bottle of Miracle Whip.

Then, a level-headed girl tells them: “perhaps you should try it before making such wicked accusations,“ and the ”Keep an Open Mouth” slogan follows.

What do you think of the ads? Are they a clever way to appeal to the “Occupy” crowd, or are they an embarrassing marketing ploy?

Witch Hunt