I would take issue with an otherwise excellent article about one aspect of the study:
"Importantly, non-Muslim states, including the U.S. must avoid any overt appearance or actual entry into the ideological debate."
An American ideology of Common Sense, The Federalist Papers, the U.S. Constitution, the Gettysburg Address, Letter from Birmingham Jail, and related documents is unbeatable.
It is not that America does not have a superior ideology to the Islamic State the difficulty is that our leaders do not appreciate our ideological advantage; and, perhaps more importantly, they can not communicate it effectively using the technological tools that Islamists exploit to their advantage.