Strategic, Research-Based Approaches
for LinkedIn
Did you know...
LinkedIn has over 562 million users (as of 3/18) worldwide and welcomes a new
member every two seconds?
Did you know...
the best time for thought leadership postings on LinkedIn to create engagement
is Tuesdays between 10-11 a.m. and the best times for shares is 10 a.m., 1
p.m., and 2 p.m.?
Did you know...
94% of recruiters are using LinkedIn to find job candidates and they spend an
average of 6 seconds looking at either a resume or a LinkedIn profile?
With statistics
like these, how can you define your value proposition, optimize your LinkedIn
profile, and leverage your competitive edge for career transition or career
management?
This
informative workshop will delve into research-based philosophy and strategies
to create a LinkedIn profile that is geared towards viewers with average
attention spans of about 7 seconds. You’ll get insights into the role of
cognitive neuroscience and how the evolution of the “digital brain” is central
to what and how people skim online content. You’ll discover tips, tricks and
best practices to more strategically format your LinkedIn profile, optimize
your use of keywords, and differentiate your personal brand.
By attending
this session, you’ll learn:
- Where in your
profile to effectively incorporate keywords, including those from new job
descriptions
- How to clearly brand yourself
- How to develop your “secret sauce” to stand out
- How to strategically format and streamline your profile
- When, where and why you need to engage in thought leadership
- How to clearly brand yourself
- How to develop your “secret sauce” to stand out
- How to strategically format and streamline your profile
- When, where and why you need to engage in thought leadership