The Gap had originally ran an ad that did not mention Christmas. As a result, some felt they should boycott Gap, Old Navy, and Banana Republic stores (all are part of the same corporation). Then, the Gap responded with a commercial that takes a cavalier approach towards Christmas.
The video entitled Ready for Holiday Cheer features a group of people dancing and chanting:
Go Christmas, Go Hanukkah, Go Kwanza, Go Solstice.
Go classic tree, go plastic tree, go plant a tree, go add a tree,
You 86 the rules, you do what feels just right.
Happy do whatever you wanukkah, and to all a cheery night.
The Gap also encourages you to "86" or "dismiss" traditions and "do what feels just right."