Electric Power and Light Company, Ad, Life Magazine, May 1947, 4. Annotated by Robert Sexty.
The lemonade stand is a widely used and recognized symbol of capitalism and in particular entrepreneurship. The selling of lemonade on the streets of New York can be traced back to when a New York youngster sold it to thirsty street car riders over 130 years ago. Its connection to youthful entrepreneurship has endured. Today it is often the first entrepreneurial venture of young people and is frequently mentioned as a summertime activity. The operation of a lemonade stand is clearly established as a learning or teaching tool and translates well into games for children, simulations and classroom exercises in most grades. The lemonade stand as a symbol lends itself to story-telling and is the basis of plot development in many children's story-books. It is featured in newspaper and magazine cartoons, media stories every summer, web sites, books and television programs. The lemonade stand as a symbol of capitalism and entrepreneurship is relevant today and endures despite changes in beverage preferences and children's activities.
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