I’ve gotten lots of networking advice over the years.
A lot good.
Some bad.
And one I never understood:
”Use your network.”
I could never figure out what steps were involved to “use my network.” I understood calling people up and grabbing coffee. But “use my network?” How would that help me?
So I ignored the advice. And no surprise, no great new opportunities rained down on me.
Then one day I learned how to network to new opportunities.
I was helping a friend of mine on the East Coast. John was a career HR person, mostly in the CPG industry. He was looking for a new job, and getting discouraged. John was getting interviews, but not getting to the offer stage.
Finally I asked him, “What specifically are you looking for?” and he replied, “You can’t help.”
I pressed again, and John said, “I’d love to get into HR at Apple or some other high tech firm on the West Coast.” And then he repeated:
“I don’t think you can help.”
I laughed. I told him one of my best friends had a family member who worked in HR at Apple.
Then it dawned on me.
You never know unless you ask.
That revelation made me realize, I was the same as John. I wasn’t riding my network to new opportunities because I was assuming my network couldn’t help me.
The secret to “using your network” is telling your network what you’re up to and asking for help.
Since then I’ve been amazed at how my options have opened up by giving an update and making a simple, clear request.
That's all it took.
Here’s how you can network to new opportunities
- Divide your contacts into these groups
- Close friends
- Close colleagues and trusted mentors
- People you were close to, but lost touch with
- People you don’t know well, but that could be good contacts for new opportunities
- People you’d like to meet
- Identify what you need
Make a list of what you’re looking for. For example:
- Names of recruiters
- Introductions to contacts in businesses you’re interested in.
- Job hunting advice
- Help with resume writing
- Potential investors for a new business venture
Remember: You have to make a specific request to get specific help
- Start with your close friends, mentors and colleagues
The easiest way to get traction is to start with the people you know the best.The risk of rejection is low, and you’ll gain the confidence and momentum to engage with people outside your comfort zone. Call or email them and explain your status and ask for help.
Just follow this template:
[Background and context] + [Specific request]
“Joan, I’m getting ready to look for a new job and I need some help. Do you have any recruiters you could refer me to? Or friends at Acme manufacturing?”
It’s not so hard because they know you, and you can be short, sweet and direct.
- Next connect with the people you lost touch with
If these were people you were once close with, they’ll remember you and want to help. Start by sending a note and asking for an update.
[Rekindle the relationship] + [Why you’re connecting] + [Brief personal status] + [Request to reconnect]
“Greg, how are you? It’s been a long time since we worked together. I made a resolution to be more connected, and wanted to see what you were up to. I’m still at Smith Bros Accounting Firm. I’d love an update.”
Re-engage and rekindle the relationship. After 2 or 3 exchanges, if all is well, then tell your contact what you’re up to and ask for help.
- Expand to people you don’t know well and ask to meet or ask for advice
Once you start actively networking, you’ll start to gain confidence, and it will be time to broaden your reach.
[Context and background on how you’re linked] + [Request to connect] + [Topic and Reason why the other person might be interested]
”Maggie, we met a few years ago at the annual networking event. We were both panelists, but on different topics. I would love to connect and hear what you’re up to. I think we may have some opportunities to join forces.”
Build a relationship and when the time is right, make your request.
- Use branding by association.
Use your connections to get introduced to people or businesses you don’t know. Branding by association is your network’s branding extending to you.
[Name the contact you’d like an intro to] + [Background on why you want the intro] + [Introduction request]
“Rick, I know you’re friends with Tom. I’d really like to meet him and see if there are any opportunities at his firm. Will you make an email introduction for me?”
Personal referrals are like gold. Your network is you, amplified.
- Cold connect with someone you’d like to meet
Now that you’re a confident connector, take one more step: Network with a connection that you don’t know. Do some research on something meaningful to them, plus identify what you have in common. Then reach out.
[Brief context on why you’re reaching out] + [Topic that is meaningful to them + Genuine impact that it made on you] + [Request to connect + Why your connection would benefit them]
”Susan, I’ve been following your posts on LinkedIn for a while. Your last piece on networking was awesome. I tried your tips and they made a huge difference in the number of connections I made. Would you have time for a talk? It looks like we have a lot in common.”
Demonstrate you have a genuine interest in them and that they have made an impact on you. Then ask to connect and give a brief explanation on how it might benefit them.
Never assume your network can’t help.
Activate your network and create new opportunities.
Not every connection will get a positive response, but if you keep using your network, your network will continue to expand.
So will your opportunities.
You just have to ask.
Let me know if you use these templates, or generate new ones, I love to learn and reapply. Just drop me an email at rebecca@evoke.pro.
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