Today Computerworld released a story about Google which states their new policy: user cookies will expire after two years. However, for the two-year cookie policy to work: users must not return to the search site. The solution then is pretty simple, no? Users should just stop searching on Google. I would think that it is clear by now that many ordinary computer users do not understand what cookies are or how they work.
What are cookies? Cookies are small bits of code stored on a computer; cookies are handy for users though because their user preferences are stored on the computer. Another common aspect of cookies that users often overlook is that they are able to control their cookies at any time via their browsers. Users can shut off or modify how cookies are downloaded to their computers.
A user might view the cookie issue as convenience, Google is looking out for me, or more sinisterly, Google is deciding something for me that I'd rather do myself.
Privacy advocates think Google can do better. According to the Computerworld article:
"Google's paying attention to the issue of cookie expiration, but as a practical matter, I think this change will have little impact on online privacy. . . . Users still know too little about how Google collects information, what information is collected and what it's used for. And, of course, [for] anyone who returns to the Google site within two years, the cookie will be renewed. I think two days rather than two years is probably a better period for a search cookie,"stated Marc Rotenberg, executive director of the Washington-based Electronic Privacy Information Center.
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